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The Latest News and Information to Help you Take Advantage of Avid’s Final Cut Pro Crossgrade Promotion

Only published comments... Jul 05 2011, 03:45 PM by EmployeeGone


Media Composer 5.5 Screen Grab


As Avid’s CEO Gary Greenfield noted in his blog post to the community last week, Whether you’re working independently or collaborating with others, Avid wants you to know we are going to be there to help make you successful . . . We are listening. And one of the things you have clearly said is that you want Media Composer to be more accessible.”


On the heels of Gary’s communication, we’re excited to share that our Final Cut Pro Crossgrade promotion was announced and went live yesterday. Until Sept. 30, 2011, existing Final Cut Pro users (excluding FCP X) have the opportunity to obtain Media Composer 5.5 and augment and complement their existing workflows. Final Cut Pro users can purchase Media Composer 5.5, with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $995 USD. (For complete eligibility requirements and more information, please visit More questions? Visit our FAQ page for answers about this promotion.)


Bottom line, if you’re not getting what you need—or you’re a former Avid user who switched (we’d love to have you back)—we want to help make your choice easier. Following are some additional resources to check out as you consider Media Composer, and we look forward to continuing the conversation.


See what Broadcasting & Cable, Below the Line, Post Magazine and TV Technology have to say about the promotion.


See the latest Media Composer reviews in DV Magazine and HD Video Pro.


Read what customers making the move to Media Composer are saying:

o Director and Editor Rodman Flender, who used Media Composer for the first time to edit the recently-released documentary Conan O’ Brien Can’t Stop, said, “Faced with more than 8TB of Sony EX & JVC HMU footage, being able to take advantage of Avid Media Access (AMA), among other features found in Media Composer, were huge time savers. I think this project has made me an Avid editor for life.”


o Jonathan Alberts, a feature film and television editor, who recently cut the 2011 Sundance Grand Jury Prize winner Like Crazy and is currently editing the third season of HBO's Hung on Media Composer said, “I’m enjoying working on Avid again as part of my latest project. It's good to see the company opening up and extending this offer to Final Cut Pro users so they can experience how the flexibility and speed of Media Composer can benefit their creative process.”


Check out our free 30 day Media Composer to get acquainted with its capability.


Watch customers share their experiences using Media Composer


Join the discussion on the Avid Community.

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